(Reuters) - Orbitz Worldwide Inc has found that people who use Apple Inc's Mac computers spend as much as 30 percent more per night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see, the Wall Street Journal reported on Monday.
Apparently it has taken this long for retailers to figure out that Mac users are willing to pay more for the same thing as normal folks.
Apparently, this is news.
Back in the late 90's I had this figured out.
Once upon a time I was working in a computer store that resold Apple systems. One day a guy came in and asked for an Apple mousepad.
I noted that the store had mousepads with the store logo on them for free. We gave them away as part of our advertising budget. He grimaced.
"No, no!" he insisted. It had to be an Apple mousepad.
I asked him if it was a gift for someone. "No," he said. He just wanted an Apple mousepad to go with his Apple computer.
Oh. One of "those" Apple users.
So I consulted our reseller database and found a mousepad from Apple. It was grey with the Apple logo on it. These mousepads shipped with new Apple systems so I knew them to be made of exactly the same material as our free mousepads. I told him this as I looked up the part number and price.
He actually sighed and began to explain to me (in very small words) why all Apple products were so superior to standard PCs that obviously all of their accessories were likewise superior.
Very well. Pretentiousness has a price, after all.
Knowing this kind of Apple customer and recalling the economics theory that the value of an item is any amount that is mutually agreed upon by both seller and buyer, I noted the wholesale price that the store would pay for the Apple mousepad.
I then offered to sell the buyer the mousepad at $40.
I noted that it would take 4 to 6 weeks to arrive.
He was okay with that.
I rang the man up and ordered the mousepad.
So, yes. A goodly number of Apple customers are more than willing to spend more money to get the same product. Orbitz has recognized this and is willing to accommodate them.
Happy seller, happy customer. Goobermint gets the taxes. I'm not sure what Rooters is all butthurt about.